An interested visitor who has been touring through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, abruptly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is lost - unless you have had the forethought to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are astonishing, versatile programs that do so much more than just automatically reply to your email.

Here are some ideas that will help you to creatively and productively use your autoresponder to transform the common visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain superior autoresponders will manage subscriptions. Your newsletter can keep visitors informed about services or products, while building your
reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of sales and promotional material that they can use to
advance their commissions. Include ways that they can use to advertise your company.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to develop your business believability, bring traffic to your site, and increase your sales potential. If your articles contain valuable
information, many editors will print what is known as a resource box for you. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list.

5. Design mailing lists. Tell subscribers to your articles when you've penned new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to ensure repeated exposure of your announcement, which has been proven to amplify sales. Put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about how amazing it is on your autoresponder, and add a detailed, captivating description of your product.

7. Distribute advertising. Say you sell advertising on your website or your fan letter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special promotions you are currently offering.

8. Broadcast an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch.

You can include tips centered on a different topic for each lesson, describing how your product will benefit the reader. Include the obvious benefits the visitor will acquire by buying your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder after a visitor has taken your course. This will increase the
feasibility of sales from visitors who have completed your
course but are dragging their feet about actually making a purchase. You can use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Administer free reports. This gives your visitor an idea of the type of information you can furnish and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a likely customer than gain a sale.

11. Administer trivia quizzes and place the answers in an autoresponder. Your visitor will be motivated to call for your autoresponder, and you'll have
a record of the visitors' email addresses. Or concoct a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation.

12. Offer a trial version. Give prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also offer them a free trial from
your website. Set up your autoresponder to give directions on how to get their free trial, and then make sure to follow-up to try and seal the deal.

13. Link to hidden pages on your autoresponder. A hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then assemble a list of visitors who may be potential affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be informed of special offers or discounts in the future.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

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